Setting up a website for your lodge is one of the most important decisions of your business. The key aspect of a lodge website is its ability to be found by your customers. Before selecting a web design company, the business owner should learn the basics of keyword research, consider important search terms that relate to their business and choose a specialist that can create a successful site.
Not all web design companies specialize in search engine optimization, so it is important to review past examples of success when choosing a web design company. Do they have existing clients that rank high in search engine results?
A reputable designer can explain all the factors that influence a website’s search engine rankings, suggest which key phrases might be important and offer services to help your site perform well on Google, Bing and other search engines. After all, the most exquisite and artful website in the world cannot put paying customers on your boat unless they can find you online.
Once the business owner decides to set up a lodge web site, a good idea is to create a list of features that are needed for the project. A blueprint of the site may include only a single page or a menu which includes several pages. Essential to any hunting-fishing-outdoor lodge website is the home page, which may feature a few photos and a brief description of services. My friend who’se working on sites about web hosting Canada reviews says you should seek their help first.
Larger sites will have a full menu on the home page, listing all the important sections that clients may need to access.
Many lodge owners will need a photo gallery which accurately depicts the type of accommodations they will provide. For fishing and hunting lodges, this may include a collection of photos that show the types of species found nearby as well as past successes. Other lodges such as nature or adventure lodges may need images that focus on local geography, events and recreation.
Many lodge owners will include sections that provide seasonal information, rates, types of trips, what to bring, driving directions and other important information. These sections can provide customers with help in .
Some lodges include a blog on their website. Blogs, news pages and report sections are extremely popular among audiences and can be a vital tool for building a portfolio of repeat customers. Some blogging tools combine periodic entries, photos and guests comments to create an interactive experience that attracts a loyal following of readers throughout the season.
A lodge website can also be an important sales tool. In addition to traditional services such as guided fishing and hunting trips, many top businesses offer t-shirts, sweatshirts, hats and other accessories. A good website can increase sales of gear which has become a valuable source of income for many businesses.
Once the website is launched, a specialist can show you cost effective ways to improve your search engine ranks, target specific search terms and bring more readers to your site. The end result can be more paying customers that visit your facility.
To learn more about setting up a hunting, fishing or other outdoor lodge website, improving your search engine rankings or online promotions, visit Daybreak Web Designs.